TY  - BOOK
AU  - Sethna, Zubin
TI  - Consumer behaviour
SN  - 9781529754056
AV  - HF5415.32 .S48 2023
PY  - 2023///
CY  - London ; Thousand Oaks, CA
PB  - Sage Publications
KW  - Consumer behavior
KW  - Textbooks
KW  - Consumer behavior -- Textbooks
N1  - Previous edition: published as by Zubin Sethna & Jim Blythe. 2019; Includes bibliographical references and index
N2  - Informal yet academically rigorous in style, this fun and attractively laid out textbook continues to provide a comprehensive introduction to Consumer Behaviour, drawing on an accessible writing style, engaging examples and a wealth of learning features throughout. The text is balanced in its coverage of both psychological and sociological aspects of consumer behaviour, and examples of consumer behaviour are selected from around the globe, including many of the world's most popular brands and also B2B companies. This new edition has been fully updated to cover the impacts of the Covid-19 pandemic on consumer behaviour as well as the ongoing effects of technology, social media, digitalisation and climate change in adapting consumer behaviours. This textbook is essential reading for all students studying Consumer Behaviour. Zubin Sethna is a Professor of Entrepreneurial Marketing and Consumer Behaviour at Regent's University London
ER  -