Mid-century ads 
/ edited by Jim Heimann ; introduction by Steven Heller. 
 - Cologne : Taschen, 2023. 
 - 509 pages : illustrations (chiefly color) ; 22 cm. 
 - 40 series 40 Taschen  .
<br/><br/>Includes index. 
<br/><br/>Mad for ads — Advertising in the fifties: the age of affluence — Advertising in the sixties: so, what's the big idea? — Timeline. 
<br/><br/> Gleaned from thousands of images, this book offers the best of American print advertising in the age of the “Big Idea.” From the height of American consumerism, bold and colorful campaigns paint a fascinating portrait of the 1950s and ’60s, as concerns about the Cold War gave way to the carefree booze-and-cigarettes capitalism of the Mad Men era.Digitally remastered for optimum reproduction quality, the ads burst with crisp fonts and colors, as well as a sexy sense of possibility, beguiling their audience to buy everything from guns to girdles, cars to toothpaste, air travel to home appliances. At turns startling, amusing and inspiring, this panorama of midcentury marketing is at once an evocative period piece and a showcase of design innovation and advertising wit. 
<br/><br/><label>ISBN: </label>9783836591478 
<br/><br/><label>Subjects--Chronological Terms: </label><br/>Nineteen fifties --Pictorial works<br/>Nineteen sixties --Pictorial works
<br/><br/><label>Subjects--Topical Terms: </label><br/>Advertising--History--United States--20th century<br/>Commercial art--History--United States--20th century<br/>Popular culture--History--United States--20th century
<br/><br/><label>Index Terms--Genre/Form: </label><br/>Pictorial works
<br/><br/><label>LC Class. No.: </label>HF5813.U6  / M525 2023