TY  - BOOK
AU  - Heimann, Jim
AU  - Heller, Steven
TI  - Mid-century ads
T2  - 40 series
SN  - 9783836591478
AV  - HF5813.U6 M525 2023
CY  - Cologne : Taschen, 2023.
KW  - Advertising
KW  - United States
KW  - History
KW  - 20th century
KW  - Commercial art
KW  - Popular culture
KW  - Pictorial works
N1  - Includes index; Mad for ads — Advertising in the fifties: the age of affluence — Advertising in the sixties: so, what's the big idea? — Timeline
N2  - Gleaned from thousands of images, this book offers the best of American print advertising in the age of the “Big Idea.” From the height of American consumerism, bold and colorful campaigns paint a fascinating portrait of the 1950s and ’60s, as concerns about the Cold War gave way to the carefree booze-and-cigarettes capitalism of the Mad Men era.Digitally remastered for optimum reproduction quality, the ads burst with crisp fonts and colors, as well as a sexy sense of possibility, beguiling their audience to buy everything from guns to girdles, cars to toothpaste, air travel to home appliances. At turns startling, amusing and inspiring, this panorama of midcentury marketing is at once an evocative period piece and a showcase of design innovation and advertising wit
ER  -