TY  - BOOK
ED  - British Design & Art Direction (Association)
TI  - The copy book: : how some of the best advertising writers in the world write their advertising
T2  - Bibliotheca universalis
SN  - 9783836568524
AV  - HF5825 .C593 2018
PY  - 2018///
CY  - Cologne
PB  - Taschen
KW  - Advertising copy
KW  - Advertising layout and typography
KW  - Copy writers
N2  - In 1995, the D&AD published a book on the art of writing for advertising. The then best-selling book remains an important reference work today--a bible for creative directors. D&AD and TASCHEN have joined forces to bring you an updated and redesigned edition of the publication. Regarded as the most challenging field in advertising, copywriting is usually left to the most talented professionals--often agency leaders or owners themselves. The book features a work selection and essays by 53 leading professionals in the world, including copywriting superstars such as David Abbott, Lionel Hunt, Steve Hayden, Dan Wieden, Neil French, Mike Lescarbeau, Adrian Holmes, and Barbara Nokes
ER  -