TY  - BOOK
AU  - Bokhua, George
TI  - Principles of logo design: : a practical guide to creating effective signs, symbols, and icons
SN  - 9780760376515
AV  - NC1002.L63 
PY  - 2022///
CY  - Beverly, MA
PB  - Rockport Publishers
KW  - Logos (Symbols)
KW  - Design
N1  - Includes index; MSc Brand Management & Creativity
N2  - When you think of a brand, often the first thing that comes to mind is the logo, the visual representation of that product, place, thing, or business. The power of simplicity for these marks can never be underestimated—a logo that comprises simple shapes can communicate a stronger message than a complex one, leaving a lasting impression in a viewer’s mind.

In Principles of Logo Design, noted logo designer George Bokhua shares his process for creating logotypes that will stand the test of time. Applying the enduring principles of classic texts on grid systems by Josef Muller-Brockmann and on form and design by Wucius Wong, Bokhua elaborates on his popular online classes, demonstrating in detail how to maximize communicationwith minimal information to create logos using, simple, monochromatic shapes.
Knowing how to design a great logo is a core skill for any graphic designer. Principles of Logo Design helps designers at all levels of skill and experience conceive, develop, and create logos that are not only pleasing to the eye but evoke a sense of perfection
ER  -