TY  - BOOK
AU  - Unger, Todd
TI  - The 10-second customer journey: : the CXO's playbook for growing and retaining customers in a digital world
SN  - 9781788605908
CY  - Great Britain : Practical Inspiration Publishing, 2024.
KW  - Marketing
KW  - Customer services
N1  - The journey begins  — The playbook  — The journey ahead
N2  - The customer landscape has transformed, and marketers, advertisers, and business owners must adapt to a world where buying decisions are made in seconds, not months or days. The biggest obstacle? FRICTION. Those who can minimize friction and guide potential buyers swiftly through the buying process will triumph.

However, reducing friction requires the seamless integration of marketing, product, e-commerce, and service into a cohesive, friction-free customer experience―a feat that siloed companies struggle to achieve.

Enter The 10-Second Customer Journey. This is your ultimate playbook for capturing rapid conversions and growing your customer list. Todd Unger, Chief Experience Officer (CXO) of the American Medical Association, leverages his three decades of expertise in consumer marketing, advertising, digital products, and digital marketing to offer a step-by-step guide. He'll teach you how to become your own Chief Friction-Reduction Officer, reignite customer growth, and enhance engagement
ER  -