TY - BOOK AU - Wiedemann, Julius AU - Dubau, Jürgen AU - Daniel, Aurélie TI - Logo design SN - 3836556340 AV - NC1002.L63 L63 2015 PY - 2015/// CY - Cologne PB - Taschen KW - Logos (Symbols) KW - Design KW - Graphic arts KW - Commercial art N1 - Creative industry — Events and entertainment — Fashion and apparel — Institutions, government and regional — Media — Music — Retailers and food outlets — Service and business — Miscellaneous N2 - A good logo can glamorize just about anything. Now available in our popular Klotz format, this sweeping compendium gathers diverse brand markers from around the world to explore the irrepressible power of graphic representation. Organized into chapters by theme, the catalogue explores how text, image, and ideas distill into a logo across events, fashion, media, music, and retailers. Featuring work from both star names and lesser-known mavericks, this is an excellent reference for students and professionals in design and marketing, as well as for anyone interested in the visuals and philosophy behind brand identity ER -