TY  - BOOK
AU  - Solomon, Michael R.
AU  - Russell, Cristel Antonia
TI  - Consumer behavior: : buying, having, and being
SN  - 9781292452340
AV  - HF5415.32 S68.11 2024
PY  - 2024///
CY  - Harlow, England
PB  - Pearson Education
KW  - Consumer behavior
KW  - Textbooks
N1  - Pt. 1. Foundations of consumer behavior — 1. Buying, having, and being: an introduction to consumer behavior — 2. Consumer ethics, the marketplace, and the planet — Pt. 2: making sense of the world — 3. Perceiving and making meaning — 4. Learning, remembering and knowing — 5. Motivation — Pt. 3. Buying and having: choosing and using products — 6. Attitudes and how to change them — 7. Deciding — 8. Buying, using, and disposing — Pt. 4. Being: using products to create and communicate identity — 9. Identity and the self — 10. Personality, lifestyles, and values — 11. Social and cultural identity — Pt. 5. Belonging — 12. How groups define us — 13. Social class and status — 14. Culture
N2  - Consumer Behavior: Buying, Having, and Being, Global Edition covers all of the processes involved when we select, purchase, use or dispose of products, services, ideas or experiences. It investigates the many factors that affect our consumption choices (and non-choices), especially in the era of social media and the digital age. Since we're all consumers, many of the topics have both professional and personal relevance, making it easy to apply the theories outside of class.

Featuring new co-author Cristel Antonia Russell, the 14th Edition has been significantly revised to elevate its flow, focus, intentionality, freshness and attention to practice
ER  -