TY  - BOOK
AU  - Czinkota, Michael R.
AU  - Ronkainen, Ilkka A.
TI  - International marketing
SN  - 9781133627517
AV  - HF1416 .C953 2013
PY  - 2013///
CY  - Mason, OH
PB  - South-Western Cengage Learning
KW  - Export marketing
N1  - Includes bibliographical references and indexes; pt. 1. The international environment — pt. 2. Finding global customers — pt. 3. The global marketing mix — pt. 4. Leadership in global marketing; International Business: Unit 3. International Business Development
N2  - International Marketing, 10th Edition is a completely up-to-date text for one of the most dynamic upper-level and graduate courses in marketing departments today. It offers the entire range of international marketing topics beginning with start-up operations, continuing with new market entry considerations, and concluding with the international issues confronting giant global marketers. The text is designed for the undergraduate student with prior exposure to the marketing field. Because of its in-depth coverage, it also presents an excellent challenge for graduate instruction and executive education
ER  -