Derval, Diana

Designing luxury brands : the art and science of creating game-changers / Diana Derval. - Second edition. - xxix, 234 pages : illustrations (chiefly color). - Management for professionals, 2192-810X . - Management for professionals. .

Includes bibliographical references and index.

Aquí tienes el texto sin los números y separado por guiones largos:



Understanding Luxury Shoppers, UHNWIs, and the Science of Mind Reading



Profiling Luxury Shoppers, Emerging Markets, and the Sense of Vibration



Identifying Profitable Markets, eVTOLs, and the Physiology of Luxury



Turning Features into Benefits, Luxury Lifestyle, and the Sense of Motion



Creating Game-Changers, Sustainable Luxury, and Beauty OCD



Spotting the Right Positioning, Luxury Gifting, and the Sense of Colors



Designing Luxury Brands, Hard Luxury, and the Epigenetics of Success



Creating a Unique Style, Affordable Luxury, and the Magnetic Sense



Expanding Luxury Brands Internationally, Space Travel, and the Power of Defying the Elements



Reaching Luxury Shoppers, Travel Retail, and the Sense of Time



Building Iconic Luxury Brands, GenAI, and the Gift of Foresight



Finding the Right Influencers, KOLs, and the Sense of Smell.

This book, a second offering after the successful first edition, shows how to build successful luxury brands using the power of sensory science and neuropsychology. The author presents inspiring business cases like Tesla Cybertruck, Chanel, KaDeWe, Baccarat, JACQUEMUS, NASA, MUD Jeans, Lilium, Rémy Cointreau, FENG J, Moncler, Louboutin, or Raffles Dubai in industries such as Fashion, Automotive or Leisure. The book highlights groundbreaking scientific methods - like the Derval Color Test® taken by over 30 million people - to help predict luxury shoppers' preferences and purchasing patterns. Game-changing and unique features of successful luxury brands are decoded. Through various practical examples and experiments, readers will be able to build, revamp, or expand luxury brands and look at luxury from a new angle.

9783031540936 303154093X

10.1007/978-3-031-54093-6 doi


Branding (Marketing) --Management
Luxury goods industry--Management
Luxury goods industry Customer services--Customer services.
Brand name products

Fashion & Luxury Collection

HF5415.1255