02674cam a2200277 i 45000010009000000050017000090080041000260100017000670200030000840200031001140200027001450400028001720410008002000420008002080500027002161000031002432450155002742600071004293000051005005040051005515050288006025201364008906500046022546500051023006500045023512361120820250115164201.0240318s2025    nyua     b    001 0 eng    a  2024007004  a9781032521381q(hardback)  a9781032530284q(paperback)  z9781003409793q(ebook)  aDLCbengerdacDLCdDLC  aeng  apcc00aHF5415.1265b.G33 2025  aGabay, J. Jonathaneauthor10aPractical digital marketing and AI psychology b: how to gain online consumer trust and sales using technologies and psychology c/ J. Jonathan Gabay.  aLondon ;aNew York, NY :bRoutledge Taylor & Francis Group,c2025.  axiv,  438 pages:bcolor illustrations ;c24 cm  aIncludes bibliographical references and index.  aAtlas of your mind
— I vs AI
— Me, myself and I
— Giving "I" what "I" wants and needs (As well as other lies "I" tells ourselves)
— Brand kisses in the mind
— Modelling excellence
— Brain sells
— Alone together
— Scan: cognitive biases, fallacies, and rules of thumb.  aPractical Digital Marketing and AI Psychology explores how successful brands utilise both psychology and cutting-edge artificial intelligence technologies to maximise digital marketing strategies.

Psychology has long been a foundation for successful marketing strategies, and evolving AI technologies are opening up new opportunities for marketers to help brands build trust and loyalty online. In this exceptional book, award-winning writer Jonathan Gabay delves into fascinating psychological digital marketing techniques and concepts, explaining the practical psychology and science you need to lift your marketing career to the next level. Gabay explores how new technologies can be harnessed to increase their impact significantly. The book provides practical tips and contemporary best-practice examples, including prompt engineering, the psychology behind mission statements and logo design, gamification, the possibilities and pitfalls of social media, among many more areas that will ensure your brand is trusted, valued, and desired.

This definitive book is perfect for marketing students up to PhD level and digital marketing, PR, and sales professionals looking for a fascinating, compelling read, packed with ideas and examples, that combines academic excellence with practical advice – all written and presented in a highly accessible style. 0aInternet marketingxPsychological aspects 0aArtificial IntelligencexPsychological aspects 0aConsumer behaviorxPsychological aspects