02760cam a2200301 i 4500 23611208 20250115164201.0 240318s2025 nyua b 001 0 eng 2024007004 9781032521381 (hardback) 9781032530284 (paperback) 9781003409793 (ebook) DLC eng rda DLC DLC eng pcc HF5415.1265 .G33 2025 Gabay, J. Jonathan author 24336 Practical digital marketing and AI psychology : how to gain online consumer trust and sales using technologies and psychology / J. Jonathan Gabay. London ; New York, NY : Routledge Taylor & Francis Group, 2025. xiv, 438 pages: color illustrations ; 24 cm Includes bibliographical references and index. Atlas of your mind — I vs AI — Me, myself and I — Giving "I" what "I" wants and needs (As well as other lies "I" tells ourselves) — Brand kisses in the mind — Modelling excellence — Brain sells — Alone together — Scan: cognitive biases, fallacies, and rules of thumb. Practical Digital Marketing and AI Psychology explores how successful brands utilise both psychology and cutting-edge artificial intelligence technologies to maximise digital marketing strategies. Psychology has long been a foundation for successful marketing strategies, and evolving AI technologies are opening up new opportunities for marketers to help brands build trust and loyalty online. In this exceptional book, award-winning writer Jonathan Gabay delves into fascinating psychological digital marketing techniques and concepts, explaining the practical psychology and science you need to lift your marketing career to the next level. Gabay explores how new technologies can be harnessed to increase their impact significantly. The book provides practical tips and contemporary best-practice examples, including prompt engineering, the psychology behind mission statements and logo design, gamification, the possibilities and pitfalls of social media, among many more areas that will ensure your brand is trusted, valued, and desired. This definitive book is perfect for marketing students up to PhD level and digital marketing, PR, and sales professionals looking for a fascinating, compelling read, packed with ideas and examples, that combines academic excellence with practical advice – all written and presented in a highly accessible style. Internet marketing Psychological aspects 24530 Artificial Intelligence Psychological aspects 24531 Consumer behavior Psychological aspects 8770 lcc 0 0 lcc 0 0 TBS TBS 2024-11-13 1 1 HF5415.1265 GAB B05996 2025-04-27 2025-02-11 2025-02-11 1 2024-11-13 1 4412 4412