: building a sustainable future for your brand Nieto, Diana Verde creator author. text bibliography enk 2024 2024 monographic eng

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xii, 253 pages : illustrations ; 25 cm It has never been more important for the luxury industry to embrace sustainability and transform their businesses for a better future. However, in order to become authentically sustainable, companies need to shift their mindsets. Reimagining Luxury offers invaluable guidance for businesses seeking to thrive in a sustainable future. Authored by Diana Verde Nieto, an expert in the field, and incorporating insights from industry leaders such as LVMH, L'Oreal, and Kering, as well as respected figures like Harvard Professor John Kotter and former Unilever CEO Paul Polman. This comprehensive guide provides practical advice on how to shift mindsets, heartsets and practices to achieve sustainable economic growth. Whether you're an established luxury organization or a new player in the field, this book is an essential resource for navigating the changing landscape of sustainability and innovation in the 21st century. Reimagining Luxury empowers 'the reimaginers' to take action and create change by offering practical frameworks and concrete examples. Whether you are an industry professional with years of experience or just starting out, the book will help accelerate your path towards positive change. Covering everything from environmental and social topics to positive storytelling, Reimagining Luxury offers readers a deeper understanding of the interconnectedness of these issues and the steps necessary to address them holistically. The author, Verde Nieto, brings a wealth of knowledge and practical experience to the table as an Adviser at Sustainnovate and Co-Founder of Positive Luxury. Readers can trust that the advice presented is based on both deep expertise and practical experience. If your goal is to embrace sustainable innovation as a catalyst of social and economic growth, then Reimagining Luxury is a must-read. The World Has Changed — Is Sustainable Finance the New Normal? — The Legislative Context — Sustainability and ESG in the Luxury Industry — Changing the Luxury Model — Mindsets: What They Are and Why They’re Needed in Order to Shape or Change Towards a Sustainability Culture — Creating a Climate for Change — Successful Storytelling — How Can Innovation Get Us Out of This ‘Hot’ Mess — The Inspiration Chapter. / Diana Verde Nieto. Includes bibliographical references and index. Luxury goods industry Environmental aspects Sustainability HD9999.L852 N548 2024 9781398613652 1398613657 9781398613638 1398613630 2023950549 YDX 231115 20250116141234.0 13379434 eng