02357cam a22003138i 45000010009000000050017000090080041000260100017000670200031000840200030001150200027001450400023001720410008001950420008002030500022002111000032002332450107002652600050003723000062004225040051004845050465005355200798010006500047017986500036018456500044018819420008019259520095019339990015020282393859220250115171438.0241203s2024 enk b 001 0 eng  a 2024042685 a9781398611627q(paperback) a9781398611641q(hardback) z9781398611634q(ebook) aDLCbengerdacDLC aeng apcc00aHF5414b.B34 2024 aBakare, Lolaeauthor92438710aResponsible marketing b: how to create an authentic and inclusive marketing strategy c/ Lola Bakare. aLondon, ;aNew York, NY :bKogan Page,c2024. axvi, 253 pages : illustrations (black and white) ; 24 cm. aIncludes bibliographical references and index. gMake it inclusive: how responsible marketing works — Make it authentic brand-relevant: social impact — Make it known: eputation impact — Make it count: commercial impact— Solving real problems — Telling real stories — Creating real opportunities — Influencing real policies — Cultivating cultural literacy — Choosing cheerleader, champion, or catalyst — Earning stakeholder buy-in — Getting it wrong the right way — Marketing Index. aResponsible Marketing takes readers through a forward-looking approach to inclusive marketing, offering a compelling blend of case studies, in-depth interviews, social impact marketing principles and inclusive leadership frameworks. Lola Bakare demystifies the relationship between today's marketing imperatives and the dynamic global cultural shifts that current and aspiring marketing leaders need to address. The book expands on the power of inclusivity, corporate responsibility and cultural awareness, helping marketing leaders determine how to make social impact outcomes an imperative across the entire marketing mix. Responsible Marketing walks readers through building a responsible, inclusive marketing strategy that captivates consumers and delivers long-term growth for a company. 0aBranding (Marketing)xSocial aspects98758 0aMarketingxSocial aspects97447 0aSocial responsibility of business92683 2lcc 00102lcc4070aTBSbTBSd2024-12-16l0oHF5414 BAKpB05989r2024-12-16t1w2024-12-16y1 c4434d4434