02202cam a2200277 i 45000010009000000050017000090080041000260100017000670200018000840400023001020410008001250420008001330500024001411000036001652450086002012600079002873000030003664900033003965040051004295201260004806500032017406500031017729420008018039520098018119990015019092371582820241218142422.0240601s2024    enk      b    001 0 eng    a  2024021104  a9781032207070  aDLCbengerdacDLC  aeng  apcc00aHD9940.A2bD28 2024  aDallabona, Aliceeauthor92441510aLuxury fashion marketing and brandingb: a strategic approachc/ Alice Dallabona.  aAbingdon, Oxon ;aNew York, NY :bRoutledge, Taylor & Francis Groupc2024.  aviii, 186 pages :c24 cm.0 aMastering fashion management  aIncludes bibliographical references and index.  aLuxury Fashion Marketing and Branding offers a comprehensive analysis of the key theories and concepts needed to understand the promotion of luxury fashion products. It covers subjects including luxury fashion retailing, digital marketing and communication, data analytics, emerging technologies, consumer behaviour and PR. The textbook also offers a focused discussion of the challenges faced by luxury fashion brands to meet growing customer demand for ethical and sustainable practice, including concerns related to diversity, inclusivity, and cultural sensitivity. This textbook is grounded in business practices, featuring real-world examples and international case studies from both established and modern brands. Chapter objectives and summaries aid comprehension, whilst end-of-chapter questions and activities enable further research and discussion. Luxury Fashion Marketing and Branding is ideal for advanced undergraduate and postgraduate students of fashion marketing and communications, luxury fashion business and luxury brand management. Its applied approach will also make it suitable for those studying for an Executive MBA in Fashion and Luxury Management. Online resources include an instructor's manual, lecture slides and a test bank. 0aFashion merchandising98540 0aBranding (Marketing)96284  2lcc  00102lcc4070aTBSbTBSd2024-12-18l0oHD9940.A2 DALpB02956r2024-12-18t1w2024-12-18y1  c4444d4444