01497cam a2200277 i 4500 991107439620206196 20241218142923.0 240724t20242024enka e b 001 0 eng d 9781529428667 (OCoLC)1465003985 (OCoLC)1420449161 (OCoLC)on1465003985 TOH eng rda TOH OCLCO YDX eng HD9940.A2 D84 2024 Duffty, Keanan author 24416 The fashion entrepreneur : a definitive guide to building your brand / Keanan Duffty. London : Laurence King Publishing, an imprint of Quercus Editions Ltd., 2024. 192 pages : illustrations (chiefly color) ; 22 cm. Includes bibliographical references and index. This essential guide shows aspiring entrepreneurs how to bring a fashion business idea to life from forming a legal entity and writing a business plan, to organizing a structure, scaling a business and strategizing for growth. Readers will develop theoretical and practical approaches to supply chain management and marketing strategies. Case study interviewees include designer Tommy Hilfiger and some of the biggest names in fashion marketing, publicity, brand collaboration and legal representation. Clothing trade Management 12342 New business enterprises Management 7673 Fashion merchandising 8540 Entrepreneurship 570 lcc 0 0 lcc 0 0 TBS TBS 2024-12-18 0 HD9940.A2 DUF B02958 2024-12-18 1 2024-12-18 1 4445 4445