The
fashion entrepreneur
: a definitive guide to building your brand
Duffty, Keanan
creator
author
text
bibliography
enk
London
Laurence King Publishing, an imprint of Quercus Editions Ltd.
2024
2024
monographic
eng
192 pages : illustrations (chiefly color) ; 22 cm.
This essential guide shows aspiring entrepreneurs how to bring a fashion business idea to life from forming a legal entity and writing a business plan, to organizing a structure, scaling a business and strategizing for growth. Readers will develop theoretical and practical approaches to supply chain management and marketing strategies. Case study interviewees include designer Tommy Hilfiger and some of the biggest names in fashion marketing, publicity, brand collaboration and legal representation.
adult
/ Keanan Duffty.
Includes bibliographical references and index.
Clothing trade
Management
New business enterprises
Management
Fashion merchandising
Entrepreneurship
HD9940.A2 D84 2024
9781529428667
TOH
240724
20241218142923.0
991107439620206196
eng