01607cam a2200289 i 450000100190000000500170001900800410003602000180007703500410009503500240013604000350016004100080019505000240020310000340022724500920026126000840035330000570043750400510049452005070054565000390105265000470109165000320113865000260117094200080119695200980120499900150130299110743962020619620241218142923.0240724t20242024enka   e b    001 0 eng d  a9781529428667  a(OCoLC)1465003985z(OCoLC)1420449161  a(OCoLC)on1465003985  aTOHbengerdacTOHdOCLCOdYDX  aeng 4aHD9940.A2bD84 2024  aDuffty, Keananeauthor92441614aThe fashion entrepreneurb: a definitive guide to building your brandc/ Keanan Duffty.  aLondon :bLaurence King Publishing, an imprint of Quercus Editions Ltd.,c2024.  a192 pages :billustrations (chiefly color) ;c22 cm.  aIncludes bibliographical references and index.  aThis essential guide shows aspiring entrepreneurs how to bring a fashion business idea to life from forming a legal entity and writing a business plan, to organizing a structure, scaling a business and strategizing for growth. Readers will develop theoretical and practical approaches to supply chain management and marketing strategies. Case study interviewees include designer Tommy Hilfiger and some of the biggest names in fashion marketing, publicity, brand collaboration and legal representation. 0aClothing trade xManagement912342 0aNew business enterprisesxManagement97673 0aFashion merchandising98540 0aEntrepreneurship9570  2lcc  00102lcc4070aTBSbTBSd2024-12-18l0oHD9940.A2 DUFpB02958r2024-12-18t1w2024-12-18y1  c4445d4445