01738cam a22002778i 4500 23903459 20250110174817.0 t| 241025s2025 enk b 001 0 eng 2024050322 9781398618428 (DLC)23903459 DLC eng rda DLC DLC DLC-MRC eng HF5415.1265 .R688 2025 Rowles, Daniel author 21627 Digital branding : how to successfully build and measure a brand online / Daniel Rowles. Fourth edition. London ; New York, NY : Kogan Page, 2025. xiv, 218 pages : illustrations ; 24 cm. Includes bibliographical references and index. Your brand is shaped by your actions and decisions. In the digital world, every move influences your brand image. Elevate your online presence and delve into key marketing channels with this acclaimed guide. Tailored for marketers and brand strategists, Digital Branding is an invaluable resource for enhancing your brand's identity and online presence. It offers practical, step-by-step guidance on developing your branding, backed by the expertise of a respected CIM fellow, course leader and industry influencer. This comprehensive guide establishes a sturdy framework for brand planning, identity development and channel selection. Drawing insights from industry giants like PWC, BBC and Specsavers, the book is now in its fully updated fourth edition. This latest edition introduces the new version of Google Analytics, Generative AI and changes to the SEO and social algorithm. Internet marketing 1133 Branding (Marketing) 6284 lcc 0 0 lcc 0 0 TBS TBS 2025-01-10 2 HF5415.1265 ROW B05969 2025-09-08 2025-05-09 1 2025-01-10 1 4457 4457