01862cam a22002898i 45000010009000000050017000090070003000260080041000290100017000700200018000870350018001050400037001230410008001600500028001681000034001962450095002302500020003252600049003453000044003945040051004385200888004896500029013776500031014069420008014379520112014459990015015572390345920250110174817.0t|241025s2025    enk      b    001 0 eng    a  2024050322  a9781398618428  a(DLC)23903459  aDLCbengerdacDLCdDLCdDLC-MRC  aeng00aHF5415.1265b.R688 2025  aRowles, Danieleauthor92162710aDigital brandingb: how to successfully build and measure a brand onlinec/ Daniel Rowles.  aFourth edition.  aLondon ;aNew York, NY :bKogan Page,c2025.  axiv, 218 pages : illustrations ; 24 cm.  aIncludes bibliographical references and index.  aYour brand is shaped by your actions and decisions. In the digital world, every move influences your brand image. Elevate your online presence and delve into key marketing channels with this acclaimed guide. Tailored for marketers and brand strategists, Digital Branding is an invaluable resource for enhancing your brand's identity and online presence. It offers practical, step-by-step guidance on developing your branding, backed by the expertise of a respected CIM fellow, course leader and industry influencer. This comprehensive guide establishes a sturdy framework for brand planning, identity development and channel selection. Drawing insights from industry giants like PWC, BBC and Specsavers, the book is now in its fully updated fourth edition. This latest edition introduces the new version of Google Analytics, Generative AI and changes to the SEO and social algorithm. 0aInternet marketing91133 0aBranding (Marketing)96284  2lcc  00102lcc4070aTBSbTBSd2025-01-10l2oHF5415.1265 ROWpB05969r2025-09-08s2025-05-09t1w2025-01-10y1  c4457d4457