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    <subfield code="a">Anderson, Chris</subfield>
    <subfield code="d">1957 January 14</subfield>
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    <subfield code="a">TED talks</subfield>
    <subfield code="b">: the official TED guide to public speaking</subfield>
    <subfield code="c">/ Chris Anderson.</subfield>
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    <subfield code="a">London ;</subfield>
    <subfield code="b">Nicolas Brealey Publishing, and iprint of John Murray Press, </subfield>
    <subfield code="c">2018.</subfield>
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    <subfield code="a">xv, 269 pages ; 22 cm.</subfield>
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    <subfield code="a">Includes index.</subfield>
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    <subfield code="a">Foundation. Presentation literacy the skill you can build &#x2014; Idea building the gift in every great talk &#x2014; Common traps four talk styles to avoid &#x2014; The throughline what's your point? &#x2014; Talk tools &#x2014; Connection. Get personal &#x2014; Narration the irresistible allure of stories &#x2014; Explanation how to explain tough concepts &#x2014; Persuasion reason can change minds forever &#x2014; Revelation take my breath away! &#x2014; Preparation process. Visuals those slides hurt! &#x2014; Scripting to memorize or not to memorize? &#x2014; Run-throughs wait, I need to rehearse? &#x2014; Open and close what kind of impression would you like to make? &#x2014; On stage &#x2014; Wardrobe what should I wear? &#x2014; Mental prep how do i control my nerves? &#x2014; Setup lectern, confidence monitor, note cards, or (gulp) nothing? &#x2014; Voice and presence give your words the life they deserve &#x2014; Format innovation the promise (and peril) of full-spectrum talks &#x2014; Reflection. Talk renaissance the interconnectedness of knowledge &#x2014; Why this matters the interconnectedness of people &#x2014; Your turn the philosopher's secret.</subfield>
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    <subfield code="a">Since taking over TED in the early 2000s, Chris Anderson has shown how carefully crafted short talks can be the key to unlocking empathy, stirring excitement, spreading knowledge, and promoting a shared dream. Done right, a talk can electrify a room and transform an audience&#x2019;s worldview. Done right, a talk is more powerful than anything in written form.
This book explains how the miracle of powerful public speaking is achieved, and equips you to give it your best shot. There is no set formula; no two talks should be the same. The goal is for you to give the talk that only you can give. But don&#x2019;t be intimidated. You may find it more natural than you think.
Chris Anderson has worked behind the scenes with all the TED speakers who have inspired us the most, and here he shares insights from such favorites as Sir Ken Robinson, Amy Cuddy, Bill Gates, Elizabeth Gilbert, Salman Khan, Dan Gilbert, Mary Roach, Matt Ridley, and dozens more &#x2014; everything from how to craft your talk&#x2019;s content to how you can be most effective on stage. This is the 21st-century&#x2019;s new manual for truly effective communication and it is a must-read for anyone who is ready to create impact with their ideas.</subfield>
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