02662cam a2200289 i 4500 23348108 20260511122106.0 231012s2024 maua 001 0 eng 2023046078 9781647826253 (hardcover) DLC eng rda DLC DLC pcc HD30.2 .G687 2024 Govindarajan, Vijay author. 12547 Fusion strategy : how real-time data and AI will power the industrial future / Vijay Govindarajan, Venkat Venkatraman. Boston, Massachusetts : Harvard Business Review Press, [2024] vi, 214 pages : illustrations ; 25 cm Includes index. Part one — When steel meets silicon — The industrial past is prologue — Digital upstarts vanquished consumer giants — Industrial giants are striking back — Four battlegrounds — Part two — Vectors of value — The battle of brilliant machines — The race for remarkable services results — The showdown of smart systems — The clash of custom solutions — Part three — Conquering the fusion frontier — Fusion principles and practices "Tech giants like Facebook, Amazon, and Google can collect real-time data from billions of users. For companies that design and manufacture physical products, that type of fluid, data-rich information used to be a pipe dream. Now, with the rise of cheap and powerful sensors, computing power, and artificial intelligence, things are changing-fast. In Fusion Strategy, world-renowned innovation guru Vijay Govindarajan and digital strategy expert Venkat Venkataraman offer a first-of-a-kind playbook that will help companies combine what they do best-create physical products-with what digitals do best-use algorithms and artificial intelligence to parse ginormous, interconnected datasets-to make strategic connections that would otherwise be impossible. The laws of competitive advantage are changing, rewarding those who have the most robust real-time insights rather than the most valuable assets. To compete in the new digital age, companies need to use real-time data to turbocharge their products, strategies, and customer relationships. Or else they'll fall on the wrong side of the next great digital divide. Fusion Strategy is the way forward"-- Provided by publisher. Information technology Management 11628 Big data 10176 Artificial Intelligence 14147 Venkatraman, Venkat, author. 24884 lcc 0 0 lcc 0 0 TBS TBS 2025-03-11 1 1 HD30.2 GOV B05923 2025-10-23 2025-09-18 1 2025-03-11 1 4529 4529