TY  - BOOK
AU  - Govindarajan, Vijay
AU  - Venkatraman, Venkat,
TI  - Fusion strategy : : how real-time data and AI will power the industrial future 
SN  - 9781647826253
AV  - HD30.2 .G687 2024
PY  - 2024///]
CY  - Boston, Massachusetts
PB  - Harvard Business Review Press
KW  - Information technology
KW  - Management
KW  - Big data
KW  - Artificial Intelligence
N1  - Includes index; Part one — When steel meets silicon — The industrial past is prologue — Digital upstarts vanquished consumer giants — Industrial giants are striking back — Four battlegrounds — 

Part two — Vectors of value — The battle of brilliant machines — The race for remarkable services results — The showdown of smart systems — The clash of custom solutions — 

Part three — Conquering the fusion frontier — Fusion principles and practices
N2  - "Tech giants like Facebook, Amazon, and Google can collect real-time data from billions of users. For companies that design and manufacture physical products, that type of fluid, data-rich information used to be a pipe dream. Now, with the rise of cheap and powerful sensors, computing power, and artificial intelligence, things are changing-fast. In Fusion Strategy, world-renowned innovation guru Vijay Govindarajan and digital strategy expert Venkat Venkataraman offer a first-of-a-kind playbook that will help companies combine what they do best-create physical products-with what digitals do best-use algorithms and artificial intelligence to parse ginormous, interconnected datasets-to make strategic connections that would otherwise be impossible. The laws of competitive advantage are changing, rewarding those who have the most robust real-time insights rather than the most valuable assets. To compete in the new digital age, companies need to use real-time data to turbocharge their products, strategies, and customer relationships. Or else they'll fall on the wrong side of the next great digital divide. Fusion Strategy is the way forward"--
ER  -