02900nam a2200325 i 4500 991107400052206196 20250331094637.0 m o d | cr#cnu|||||||| 240825t20242024enka ob 001 0 eng d 9781529240184 (MiAaPQ)EBC31339491 (Au-PeEL)EBL31339491 (CKB)34092313900041 (EXLCZ)9934092313900041 MiAaPQ eng rda pn MiAaPQ MiAaPQ HD31 .S283 2024 Savage, Paul, 1925-1987, author. Moomin Management : Redefining Generosity / Paul Savage and Janne Tienari. First edition. Bristol, England : Bristol University Press, 2024. 2024 161 pages Includes bibliographical references and index. The Moomin Way — Birth (And Life) of Ideas — The ebb and flow of inspiration — Characters and stories that stand the test of time — Balancing between art and business — Branding: Larger than Life — A brand that is universally local — Protecting the brand while letting it blossom — Branding generously — Partnerships: Crossroads of Passions — An ecosystem built on passion — Sharing the passion in strategic partnerships — Partnering generously — Strategy: What's the Purpose? — Values as bridges from the past to the future — Doing strategy with love, equality, and courage — Sharpening the approach to sustainability — Strategizing generously — Technologies: Into Virtual Worlds — Expanding into the unknown — People, technologies, and magic — Digitalizing generously — People: It Is Alright to Be Broken — Members of the resilient organization unite! — All the brave people and their humour — Managing people generously — Let's Party! — References — Media materials on Moomin — Index. Moomins, beloved troll creatures of Moominvalley, have captivated hearts worldwide since the 1940s. This book unveils the Moomin business management journey, from Tove Jansson's creations to a global art-based brand and a growing ecosystem of companies. Emphasising generosity as a key management principle, it champions caring for people as vital for a thriving organisation. Generosity, rooted in love, courage and belief in equality, shapes the Moomin ethos, underpinning not just the brand, but also strategic partnerships, engagement with technologies and the virtual world. Offering rare insights from the Moomin inner circle, this management guide advocates sustainable practices. It unveils the keys to a business devoted to comforting people and fostering good, inspiring a blueprint for lasting success. Industrial management 20469 Tienari, Janne, author. 24894 lcc 0 0 lcc 0 0 TBS TBS 2025-03-12 0 HD31 SAV B07506 2025-03-12 1 2025-03-12 1 4533 4533