02839cam a2200385 i 4500 22310790 20250616095358.0 211115t20222022enka b 001 0 eng d 2021950725 GBC277493 bnb 020572635 Uk 9781509548927 (print) (OCoLC)on1282007343 YDX eng rda YDX BDX UKMGB OCLCF VU@ YDX QGJ CDX UAB YT1 PAU NWQ ORZ OCLCO DLC eng lccopycat HM743.T55 K39 2022 Kaye, D. Bondy Valdovinos, author. aut 24912 TikTok : creativity and culture in short video / D. Bondy Valdovinos Kaye, Jing Zeng, Patrik Wikström. Cambridge, UK ; Medford, MA, USA : Polity, 2022. ©2022 ix, 251 pages : illustrations ; 22 cm. volume nc rdacarrier Digital media and society series Includes bibliographical references (pages 213-244) and index. Introduction: Creativity and Culture in Short Video — A Brief History of the Short Video Industry — The TikTok Platform Infrastructure — TikTok Communities — TikTok Activism — The TikTok Economy — TikTok Governance — The Future of TikTok. Since its acquisition and rebranding in 2018, TikTok has become one of the fastest growing platforms in the world. Moreover, it's the first Chinese-developed platform to find mainstream international success, carving its own niche in the global short video industry. In the first comprehensive exploration of TikTok, Kaye, Zeng, and Wikström provide a history of the emergent genre of short video and situate the platform within the cultures and controversies that have accompanied its dramatic growth. They provide an extensive overview of TikTok's functions and uses, the diverse markets in which the platform operates, and the issues of governance that have impacted its expansion. Once thought to be 'just for kids', the authors illustrate how TikTok is further transforming platform cultures and the dynamics of broader creative industries. TikTok, the authors argue, represents an evolutionary step in the way culture is produced and consumed on digital platforms. This timely book is essential reading for students and scholars in media and communication studies and for anyone who has been captivated by the global growth of TikTok and short video. TikTok (Electronic resource) Social aspects. Online social networks 7708 Social media and society. 24916 Zeng, Jing (Senior research and teaching associate), author. aut Wikström, Patrik, author. aut 24921 Digital media and society series. lcc 0 0 lcc 0 0 TBS TBS 2025-03-12 0 HM743 KAY B07545 2025-03-12 1 2025-03-12 1 4539 4539