: creativity and culture in short video Kaye, D. Bondy Valdovinos creator author. aut Zeng, Jing (Senior research and teaching associate) author. aut Wikström, Patrik author. aut text bibliography enk 2022 2022 monographic eng

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ix, 251 pages : illustrations ; 22 cm. Since its acquisition and rebranding in 2018, TikTok has become one of the fastest growing platforms in the world. Moreover, it's the first Chinese-developed platform to find mainstream international success, carving its own niche in the global short video industry. In the first comprehensive exploration of TikTok, Kaye, Zeng, and Wikström provide a history of the emergent genre of short video and situate the platform within the cultures and controversies that have accompanied its dramatic growth. They provide an extensive overview of TikTok's functions and uses, the diverse markets in which the platform operates, and the issues of governance that have impacted its expansion. Once thought to be 'just for kids', the authors illustrate how TikTok is further transforming platform cultures and the dynamics of broader creative industries. TikTok, the authors argue, represents an evolutionary step in the way culture is produced and consumed on digital platforms. This timely book is essential reading for students and scholars in media and communication studies and for anyone who has been captivated by the global growth of TikTok and short video. Introduction: Creativity and Culture in Short Video — A Brief History of the Short Video Industry — The TikTok Platform Infrastructure — TikTok Communities — TikTok Activism — The TikTok Economy — TikTok Governance — The Future of TikTok. / D. Bondy Valdovinos Kaye, Jing Zeng, Patrik Wikström. Includes bibliographical references (pages 213-244) and index. TikTok (Electronic resource) Social aspects Online social networks Social media and society HM743.T55 K39 2022 9781509548927 2021950725 YDX 211115 20250616095358.0 22310790 eng