01648cam a2200349 a 4500 991105957022706196 20250321174209.0 020327s2002 enka b 001 0 eng d 2002277706 GBA1-U8307 9780470842270 (UTL)5223380-01utoronto_inst (SIRSI)5223380 (OCoLC)59381557 UKM UKM DLC eng lccopycat HD30.3 .A395 2002 Allan, Julie (Julie Stephanie) 24982 author The power of the tale : using narratives for organisational success / Julie Allan and Gerard Fairtlough and Barbara Heinzen. Chichester ; New York, NY : Wiley, 2002. xiii, 306 pages : illustrations ; 24 cm. Includes bibliographical references and indexes. Story-telling is one of the best ways for individuals, groups, organizations and societies to learn. Skill in story-telling and in other narrative activities allows us to understand complexity, live with uncertainty, communicate well and increase personal and organizational effectiveness. As organizations move away from old-fashioned command and control, they will increasingly need the bonds of shared stories, which create shared language, shared visions and shared values. Communication in management 2095 Communication in organizations 428 Corporate culture 5314 Storytelling 8216 Fairtlough, Gerard 24983 author Heinzen, Barbara 24984 author lcc 0 0 lcc 0 0 TBS TBS 2025-03-21 0 HD30.3 ALL B02854 2025-03-21 1 2025-03-21 1 4562 4562