The : using narratives for organisational success Allan, Julie (Julie Stephanie) creator author Fairtlough, Gerard author Heinzen, Barbara author text bibliography enk Chichester New York, NY Wiley 2002 monographic eng

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xiii, 306 pages : illustrations ; 24 cm. Story-telling is one of the best ways for individuals, groups, organizations and societies to learn. Skill in story-telling and in other narrative activities allows us to understand complexity, live with uncertainty, communicate well and increase personal and organizational effectiveness. As organizations move away from old-fashioned command and control, they will increasingly need the bonds of shared stories, which create shared language, shared visions and shared values. / Julie Allan and Gerard Fairtlough and Barbara Heinzen. Includes bibliographical references and indexes. Communication in management Communication in organizations Corporate culture Storytelling HD30.3 .A395 2002 9780470842270 2002277706 UKM 020327 20250321174209.0 991105957022706196