TY  - BOOK
AU  - Allan, Julie
AU  - Fairtlough, Gerard
AU  - Heinzen, Barbara
TI  - The power of the tale: : using narratives for organisational success
SN  - 9780470842270
AV  - HD30.3 .A395 2002
PY  - 2002///
CY  - Chichester, New York, NY
PB  - Wiley
KW  - Communication in management
KW  - Communication in organizations
KW  - Corporate culture
KW  - Storytelling
N1  - Includes bibliographical references and indexes
N2  - Story-telling is one of the best ways for individuals, groups, organizations and societies to learn. Skill in story-telling and in other narrative activities allows us to understand complexity, live with uncertainty, communicate well and increase personal and organizational effectiveness. As organizations move away from old-fashioned command and control, they will increasingly need the bonds of shared stories, which create shared language, shared visions and shared values
ER  -