02498nam a22003374a 4500 a3196136 ocm69020846 SIRSI 20250321175157.0 050805t20062006inua b 001 0 eng 2005931851 9780131877290 (OCoLC)69020846 DLC DLC BAKER UtOrBLW eng pcc d------ HD2932 .P73 2006 Prahalad, C. K. 20766 author The fortune at the bottom of the pyramid / C.K. Prahalad. Upper Saddle River, N.J. : Wharton School Pub., 2006. xxiii, 273 pages : illustrations ; 24 cm Includes bibliographical references and index. The world's most exciting, fastest-growing new market is where you least expect it: at the bottom of the pyramid. Collectively, the world's billions of poor people have immense untapped buying power. They represent an enormous opportunity for companies who learn how to serve them. Not only can it be done, it is being done--very profitably. What's more, companies aren't just making money: by serving these markets, they're helping millions of the world's poorest people escape poverty. C.K. Prahalad's global bestseller The Fortune at the Bottom of the Pyramid, now available in paperback,shows why you can't afford to ignore "Bottom of the Pyramid" (BOP) markets. Now available in paperback, it offers a blueprint for driving the radical innovation you'll need to profit in emerging markets--and using those innovations to become more competitive everywhere. This new paperback edition includes eleven concise, fast-paced success stories from India, Peru, Mexico, Brazil, and Venezuela--ranging from salt to soap, banking to cellphones, healthcare to housing. These stories are backed by more detailed case studies and 10 hours of digital videos on whartonsp.com. Simply put, this book is about making a revolution: building profitable "bottom of the pyramid" markets, reducing poverty, and creating an inclusive capitalism that works for everyone. International business enterprises Social aspects Developing countries 24985 Non-governmental organizations Developing countries 24986 Poor Developing countries 24987 Economic assistance Developing countries 24988 Globalization Economic aspects Developing countries 5019 lcc 0 0 lcc 0 0 TBS TBS 2025-03-21 0 HD2932 PRA B02879 2025-03-21 1 2025-03-21 1 4564 4564