The Prahalad, C. K. creator author text bibliography inu Upper Saddle River, N.J Wharton School Pub. 2006 2006 monographic eng

print

xxiii, 273 pages : illustrations ; 24 cm The world's most exciting, fastest-growing new market is where you least expect it: at the bottom of the pyramid. Collectively, the world's billions of poor people have immense untapped buying power. They represent an enormous opportunity for companies who learn how to serve them. Not only can it be done, it is being done--very profitably. What's more, companies aren't just making money: by serving these markets, they're helping millions of the world's poorest people escape poverty. C.K. Prahalad's global bestseller The Fortune at the Bottom of the Pyramid, now available in paperback,shows why you can't afford to ignore "Bottom of the Pyramid" (BOP) markets. Now available in paperback, it offers a blueprint for driving the radical innovation you'll need to profit in emerging markets--and using those innovations to become more competitive everywhere. This new paperback edition includes eleven concise, fast-paced success stories from India, Peru, Mexico, Brazil, and Venezuela--ranging from salt to soap, banking to cellphones, healthcare to housing. These stories are backed by more detailed case studies and 10 hours of digital videos on whartonsp.com. Simply put, this book is about making a revolution: building profitable "bottom of the pyramid" markets, reducing poverty, and creating an inclusive capitalism that works for everyone. / C.K. Prahalad. Includes bibliographical references and index. d------ International business enterprises Social aspects Developing countries Non-governmental organizations Developing countries Poor Developing countries Economic assistance Developing countries Globalization Economic aspects Developing countries HD2932 .P73 2006 9780131877290 2005931851 DLC 050805 20250321175157.0 a3196136 ocm69020846