02603nam a22003494a 4500001000900000001001200009003000600021005001700027008004100044010001700085020001800102035002000120040002900140041000800169042000800177043001200185050002200197100003500219245006300254260006000317300004700377504005100424520135700475650008401832650006401916650003801980650005302018650006402071942000802135952009502143999001502238a3196136ocm69020846SIRSI20250321175157.0050805t20062006inua     b    001 0 eng    a  2005931851  a9780131877290  a(OCoLC)69020846  aDLCcDLCdBAKERdUtOrBLW  aeng  apcc  ad------00aHD2932b.P73 2006  aPrahalad, C. K.920766eauthor14aThe fortune at the bottom of the pyramidc/ C.K. Prahalad.  aUpper Saddle River, N.J. :bWharton School Pub.,c2006.  axxiii, 273 pages :billustrations ;c24 cm  aIncludes bibliographical references and index.  aThe world's most exciting, fastest-growing new market is where you least expect it: at the bottom of the pyramid. Collectively, the world's billions of poor people have immense untapped buying power. They represent an enormous opportunity for companies who learn how to serve them. Not only can it be done, it is being done--very profitably. What's more, companies aren't just making money: by serving these markets, they're helping millions of the world's poorest people escape poverty.

C.K. Prahalad's global bestseller The Fortune at the Bottom of the Pyramid, now available in paperback,shows why you can't afford to ignore "Bottom of the Pyramid" (BOP) markets. Now available in paperback, it offers a blueprint for driving the radical innovation you'll need to profit in emerging markets--and using those innovations to become more competitive everywhere. This new paperback edition includes eleven concise, fast-paced success stories from India, Peru, Mexico, Brazil, and Venezuela--ranging from salt to soap, banking to cellphones, healthcare to housing. These stories are backed by more detailed case studies and 10 hours of digital videos on whartonsp.com. Simply put, this book is about making a revolution: building profitable "bottom of the pyramid" markets, reducing poverty, and creating an inclusive capitalism that works for everyone. 0aInternational business enterprisesxSocial aspectszDeveloping countries924985 0aNon-governmental organizationszDeveloping countries924986 0aPoorzDeveloping countries924987 0aEconomic assistancezDeveloping countries924988 0aGlobalizationxEconomic aspectszDeveloping countries95019  2lcc  00102lcc4070aTBSbTBSd2025-03-21l0oHD2932 PRApB02879r2025-03-21t1w2025-03-21y1  c4564d4564