02476cam a2200301 a 45000010008000000030006000080050017000140080041000310100017000720150019000890160018001080200018001260350017001440400091001610420008002520500028002601000025002882450079003132500018003922600044004103000027004545040066004815050549005475201001010966500024020976500025021216500028021465554110CaAEU20250325112926.0110526s2011    pau           000 0 eng    a  2011021594  aGBB1778492bnb7 a0158368912Uk  a9780749461812  aocn713183255  aDLCbengcDLCdYDXdBTCTAdYDXCPdCDXdUKMGBdSINLBdDEBBGdOCLCOdIG#dBDXdVP@dAFMK  apcc00aHD9970.5.C672bT86 2011  aTungate, Markd1967-10aBranded beauty b: how marketing changed the way we look c/ Mark Tungate.  aFirst edition  aPhiladelphia, PA :bKogan Page,cc2011.  aviii, 277 p. ;c24 cm.  aIncludes bibliographical references (p. [257]-258) and index.0 aChasing Cleopatra — The glamour professionals — Out come the talons — The beauty queen of Corona — The French beauty factory — Giants in the bathroom — The Stardust factor — The five percent solution — The lure of luxury — How to launch a cream — The quest for eternal youth — Beauty goes global — A face in the crowd — Finding a niche — Beauty from shelf to street — Digital beauty — Under the knife — The new male order — Ethical, organic, and sustainable — The needle artists — The future of beauty.

  aBeauty is a multi-billion dollar global industry embracing make-up, skincare, hair care, fragrances, cosmetic surgery - even tattooing and piercing. Over the years it has used flattery, seduction, science and shame to persuade consumers to invest if they want to look their best.

Branded Beauty delves into the history and evolution of the beauty business. From luxury boutiques in Paris to tattoo parlours in Brooklyn, it contains interviews with the people who've made skin their trade. Analyzing the marketing strategies used by those who create and sell beauty products, it visits the labs where researchers seek the key to eternal youth. It compares attitudes to beauty from around the world and examines the rise of organic beauty products. Full of fascinating detail from great names such as Rubinstein and Arden, Revlon, Estée Lauder, L'Oréal and Max Factor, Branded Beauty is the ultimate guide to the current state of the industry and what the future holds for the beauty business. 0aCosmetics industry. 0aBranding (Marketing) 0aAdvertisingxCosmetics.