: how marketing changed the way we look Tungate, Mark 1967- creator text pau Philadelphia, PA Kogan Page c2011 2011 First edition monographic eng

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viii, 277 p. ; 24 cm. Beauty is a multi-billion dollar global industry embracing make-up, skincare, hair care, fragrances, cosmetic surgery - even tattooing and piercing. Over the years it has used flattery, seduction, science and shame to persuade consumers to invest if they want to look their best. Branded Beauty delves into the history and evolution of the beauty business. From luxury boutiques in Paris to tattoo parlours in Brooklyn, it contains interviews with the people who've made skin their trade. Analyzing the marketing strategies used by those who create and sell beauty products, it visits the labs where researchers seek the key to eternal youth. It compares attitudes to beauty from around the world and examines the rise of organic beauty products. Full of fascinating detail from great names such as Rubinstein and Arden, Revlon, Estée Lauder, L'Oréal and Max Factor, Branded Beauty is the ultimate guide to the current state of the industry and what the future holds for the beauty business. Chasing Cleopatra — The glamour professionals — Out come the talons — The beauty queen of Corona — The French beauty factory — Giants in the bathroom — The Stardust factor — The five percent solution — The lure of luxury — How to launch a cream — The quest for eternal youth — Beauty goes global — A face in the crowd — Finding a niche — Beauty from shelf to street — Digital beauty — Under the knife — The new male order — Ethical, organic, and sustainable — The needle artists — The future of beauty. / Mark Tungate. Includes bibliographical references (p. [257]-258) and index. Cosmetics industry Branding (Marketing) Advertising Cosmetics HD9970.5.C672 T86 2011 9780749461812 2011021594 DLC 110526 20250325112926.0 5554110 eng