02360nam a22002295i 45000010009000000050017000090080041000260100017000670200031000840400023001150420008001381000031001462450095001772500017002722640035002893000033003245040523003575201163008806500022020436500024020656500041020892401069620250331130807.0250129s2025 nyu 000 0 eng  a 2025931359 a9781398618619q(paperback) aDLCbengerdacDLC apcc aPelet, Jean-Eric,eauthor.10aConsumer behaviour b: understanding consumers in a digital landscape c/ Jean-Eric Pelet. aFirst editon 1aNew York :bKogan Page,c2025. axv, 325 pages, illustrations aUnderstanding consumer behaviour in the digital age — The new era of consumer needs and motivations — Psychological and social dynamics in consumer behaviour — The science of digital learning and memory — Building brand loyalty in the digital age — The consumer decision making process — Advancing consumer experiences in the digital world — The power of online communities and social influence — Ethical considerations in the consumer landscape — The future of consumer behaviour in the digital era. aWith this textbook, students will learn the concepts, theories and processes of consumer behaviour and how to apply them in a digitalized and competitive business landscape. Consumer Behaviour combines theoretical underpinnings with real-world practice to provide comprehensive, up-to-date coverage of the subject. It explores how consumer behaviour has evolved with the impact of technology, personalization and sustainability on perception and decision-making. This textbook is ideal for postgraduate students taking modules on Consumer Behaviour as part of their Marketing degrees. Features include:- Chapters on the psychological and social dynamics of consumer behaviour and the scientific foundations of learning and memory in brand engagement.- Examination of the role of AR/VR and the metaverse in retail experiences, live streaming and voice commerce as well as quantum computing and the importance of good UX design.- Ethical considerations of the digital consumer landscape, including privacy and data concerns. - Learning outcomes, key terms, a glossary and exercise questions international examples throughout, to help develop critical thinking. 0aConsumer behavior 0aDigital environment 0aBranding (Marketing)xSocial aspects