02441nam a22002535i 4500 24010696 20250331130807.0 250129s2025 nyu 000 0 eng 2025931359 9781398618619 (paperback) DLC eng rda DLC pcc Pelet, Jean-Eric, author. 25090 Consumer behaviour : understanding consumers in a digital landscape / Jean-Eric Pelet. First editon New York : Kogan Page, 2025. xv, 325 pages, illustrations Understanding consumer behaviour in the digital age — The new era of consumer needs and motivations — Psychological and social dynamics in consumer behaviour — The science of digital learning and memory — Building brand loyalty in the digital age — The consumer decision making process — Advancing consumer experiences in the digital world — The power of online communities and social influence — Ethical considerations in the consumer landscape — The future of consumer behaviour in the digital era. With this textbook, students will learn the concepts, theories and processes of consumer behaviour and how to apply them in a digitalized and competitive business landscape. Consumer Behaviour combines theoretical underpinnings with real-world practice to provide comprehensive, up-to-date coverage of the subject. It explores how consumer behaviour has evolved with the impact of technology, personalization and sustainability on perception and decision-making. This textbook is ideal for postgraduate students taking modules on Consumer Behaviour as part of their Marketing degrees. Features include:- Chapters on the psychological and social dynamics of consumer behaviour and the scientific foundations of learning and memory in brand engagement.- Examination of the role of AR/VR and the metaverse in retail experiences, live streaming and voice commerce as well as quantum computing and the importance of good UX design.- Ethical considerations of the digital consumer landscape, including privacy and data concerns. - Learning outcomes, key terms, a glossary and exercise questions international examples throughout, to help develop critical thinking. Consumer behavior 997 Digital environment 13028 Branding (Marketing) Social aspects 8758 lcc 0 0 lcc 0 0 TBS TBS 2025-03-31 2 2 HF5415.33 PEL B07514 2025-12-21 2025-09-22 2025-09-22 1 2025-03-31 1 4613 4613