: understanding consumers in a digital landscape Pelet, Jean-Eric creator author. text nyu 2025 First editon monographic eng

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xv, 325 pages, illustrations With this textbook, students will learn the concepts, theories and processes of consumer behaviour and how to apply them in a digitalized and competitive business landscape. Consumer Behaviour combines theoretical underpinnings with real-world practice to provide comprehensive, up-to-date coverage of the subject. It explores how consumer behaviour has evolved with the impact of technology, personalization and sustainability on perception and decision-making. This textbook is ideal for postgraduate students taking modules on Consumer Behaviour as part of their Marketing degrees. Features include:- Chapters on the psychological and social dynamics of consumer behaviour and the scientific foundations of learning and memory in brand engagement.- Examination of the role of AR/VR and the metaverse in retail experiences, live streaming and voice commerce as well as quantum computing and the importance of good UX design.- Ethical considerations of the digital consumer landscape, including privacy and data concerns. - Learning outcomes, key terms, a glossary and exercise questions international examples throughout, to help develop critical thinking. / Jean-Eric Pelet. Understanding consumer behaviour in the digital age — The new era of consumer needs and motivations — Psychological and social dynamics in consumer behaviour — The science of digital learning and memory — Building brand loyalty in the digital age — The consumer decision making process — Advancing consumer experiences in the digital world — The power of online communities and social influence — Ethical considerations in the consumer landscape — The future of consumer behaviour in the digital era. Consumer behavior Digital environment Branding (Marketing) Social aspects 9781398618619 2025931359 DLC 250129 20250331130807.0 24010696 eng