@book{4624,
	author = {Kotler, Philip and Keller, Kevin Lane},
	title = {Marketing management },
	publisher = {Pearson Education Limited,},
	year = {2024.},
	address = {Hoboken :},
	edition = {Fifth European edition.},
	note = {"Authorised adaptation from the United States edition, entitled Marketing management, 16th edition"--Title page verso.}
}