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  <titleInfo>
    <title>AI strategy</title>
    <subTitle>: unleash the power of artificial intelligence in your business</subTitle>
  </titleInfo>
  <name type="personal">
    <namePart>Marr, Bernard</namePart>
    <role>
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    <place>
      <placeTerm type="code" authority="marccountry">nyu</placeTerm>
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    <place>
      <placeTerm type="text">New York</placeTerm>
    </place>
    <publisher>Kogan Page</publisher>
    <dateIssued>2025</dateIssued>
    <edition>First edition.</edition>
    <issuance>monographic</issuance>
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  <language>
    <languageTerm authority="iso639-2b" type="code">eng</languageTerm>
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    <extent>xi, 312 pages ; 24 cm.</extent>
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  <abstract>With the rapid adoption of AI across all industries, it is vital that leaders ensure their organizations remain competitive and innovative. Bestselling author and futurist, Bernard Marr, provides a comprehensive overview of AI's impact on the business world and covers multiple dimensions of AI implementation. Providing leaders with the tools to harness the advantages of AI and manage its complexities, this book shows how to develop a practical blueprint and provides the strategic insights needed to succeed in the rapidly-changing world affected by AI. AI Strategy shows business leaders how to rapidly scale their AI strategy. It addresses the essential issues affecting every part of a business, from ethics, data management, compliancy and security to upskilling employees, risk management and upgrading existing technology infrastructure. Featuring real-world examples of AI strategy being applied across multiple organizations and industries, from energy, healthcare and education to marketing and HR, this book is the must-read guide to getting any business ready to unleash the power of AI.</abstract>
  <note type="statement of responsibility">/ Bernard Marr.</note>
  <subject authority="lcsh">
    <topic>Artificial intelligence</topic>
    <topic>Business applications</topic>
  </subject>
  <classification authority="lcc">HD30.28 2025</classification>
  <identifier type="isbn">9781398619555</identifier>
  <identifier type="lccn">2025933569</identifier>
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