02254cam a2200265 i 45000010009000000050017000090080041000260100017000670200018000840240016001020350022001180350013001400400045001530410008001980420008002060500024002141000036002382450055002742500021003292600051003503000056004015040051004575201457005086500023019651760019420250408083533.0240603s2025    njua     b    001 0 eng    a  2024023869  a97813942515998 a40032604231  a(DLC)  2024023869  a17600194  aDLCbengerdacDLCdOCLCOdIG#dYDXdCtY  aeng  apcc00aHD30.28b.G722 2025  aGrant, Robert M.d1948-eauthor10aContemporary strategy analysisc/ Robert M. Grant.  aTwelfth edition.  aHoboken, NJ :bJohn Wiley & Sons, Inc.,c2025.  axi, 459, G-7, I-20 pages :billustrations ;c26 cm.  aIncludes bibliographical references and index.  aA market-leading title across the world in upper-level undergraduate and MBA courses, Contemporary Strategy Analysis combines a rigorous approach to business strategy analysis with highly relevant examples of current practice and a rich collection of case studies. With a lively narrative style, expert strategist and lecturer Robert M. Grant introduces students to some of the latest thinking in the strategy field while addressing the strategic issues that business enterprises face today.

Designed to be accessible for students from different backgrounds with varying levels of experience, the twelfth edition of Contemporary Strategy Analysis builds upon its tradition of clarity of exposition, emphasis on practicality, and concentration on the fundamentals of value creation and appropriation. A wide range of contemporary topics are presented alongside fully integrated business models, real-world examples of business model innovation, and practical tools for formulating and implementing business strategies.

Contemporary Strategy Analysis, Twelfth Edition, remains the ideal textbook for core strategy courses in Business Studies, Management, and MBA programs, as well as for executive courses on competitive strategy, corporate strategy, and management consulting skills. It is also a valuable resource for managers, business owners, founders, and other professionals who are responsible for the strategic direction of a modern enterprise. 0aStrategic planning