02318cam a2200289 i 4500 17600194 20250408083533.0 240603s2025 njua b 001 0 eng 2024023869 9781394251599 40032604231 (DLC) 2024023869 17600194 DLC eng rda DLC OCLCO IG# YDX CtY eng pcc HD30.28 .G722 2025 Grant, Robert M. 1948- author 20619 Contemporary strategy analysis / Robert M. Grant. Twelfth edition. Hoboken, NJ : John Wiley & Sons, Inc., 2025. xi, 459, G-7, I-20 pages : illustrations ; 26 cm. Includes bibliographical references and index. A market-leading title across the world in upper-level undergraduate and MBA courses, Contemporary Strategy Analysis combines a rigorous approach to business strategy analysis with highly relevant examples of current practice and a rich collection of case studies. With a lively narrative style, expert strategist and lecturer Robert M. Grant introduces students to some of the latest thinking in the strategy field while addressing the strategic issues that business enterprises face today. Designed to be accessible for students from different backgrounds with varying levels of experience, the twelfth edition of Contemporary Strategy Analysis builds upon its tradition of clarity of exposition, emphasis on practicality, and concentration on the fundamentals of value creation and appropriation. A wide range of contemporary topics are presented alongside fully integrated business models, real-world examples of business model innovation, and practical tools for formulating and implementing business strategies. Contemporary Strategy Analysis, Twelfth Edition, remains the ideal textbook for core strategy courses in Business Studies, Management, and MBA programs, as well as for executive courses on competitive strategy, corporate strategy, and management consulting skills. It is also a valuable resource for managers, business owners, founders, and other professionals who are responsible for the strategic direction of a modern enterprise. Strategic planning 3573 lcc 0 0 lcc 0 0 TBS TBS 2025-04-08 0 HD30.28 GRA B05898 2025-04-08 1 2025-04-08 1 4632 4632