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  <titleInfo>
    <title>Simply the brain</title>
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  <titleInfo type="alternative">
    <title>Brain</title>
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  <name type="personal">
    <namePart>Drew, Liam</namePart>
    <role>
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  <name type="personal">
    <namePart>Ivan, Alina</namePart>
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  <name type="personal">
    <namePart>Watt, Susan</namePart>
    <namePart type="date">1958-</namePart>
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  <name type="personal">
    <namePart>Yhnell, Emma</namePart>
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  <typeOfResource>text</typeOfResource>
  <genre authority="">Popular works</genre>
  <originInfo>
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    <place>
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    <publisher>DK Publishing</publisher>
    <dateIssued>2022</dateIssued>
    <copyrightDate encoding="marc">2022</copyrightDate>
    <edition>First American edition.</edition>
    <issuance>monographic</issuance>
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  <language>
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    <extent>160 pages : color illustrations ; 22 cm.</extent>
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  <abstract>The clearest, simplest guide to understanding the human brain. The human brain is a most remarkable organ, but how well do we really understand the way it works? Discover more about what goes on in your head with this guide to the brain and the mind, based on the latest neuroscience research. What is a brain and what is the mind? Do you only use 10% of your brain? Why do some people hear colour? Simply The Brain explores everything that goes on in the brain when you think, feel, and perceive the world around you. If you simply want a jargon-free reference to the mind and the brain, this essential guide is packed with everything you need to understand the basics quickly and easily. Covering more than 90 key ideas from neurons and nerves to forming memories and brain implants, each pared-back entry explains the concept more clearly than ever before. Combining bold, elegant graphics with easy-to-understand text, Simply The Brain is the perfect introduction to the subject for those who are short of time but hungry for knowledge.</abstract>
  <tableOfContents>The human brain — The sensational world — Moods and emotions — Individuality — Memory and learning — Communication — The brain and action — The social brain — Neurodiversity — The rational brain — The conscious brain.</tableOfContents>
  <note type="statement of responsibility">/ contributors, Liam Drew, Alina Ivan, Susan Watt, Emma Yhnell.</note>
  <note>Includes index.</note>
  <subject authority="lcsh">
    <topic>Brain</topic>
    <topic>Popular works</topic>
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  <subject authority="lcsh">
    <topic>Brain</topic>
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  <classification authority="lcc">QP376 .B75 2022</classification>
  <identifier type="isbn">9780241515891</identifier>
  <identifier type="lccn">2024404017</identifier>
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