02309nam a2200265 i 4500 on1465268127 OCoLC 20250408085830.0 240906t20252025enka b 001 0 eng 2024040453 9781398618343 (OCoLC)1465268127 DLC eng rda DLC IG# OCLCO YDX UOH eng pcc HF5415 .J48 2025 Jia, Rose author 25145 Growth marketing strategy : drive profits and sustained business growth / Rose Jia. London ; New York, NY : Kogan Page, 2025. xv, 257 pages : illustrations ; 24 cm. Includes bibliographical references and index. In an era when growth marketing has become a buzzword for quick fixes, this book provides a clear roadmap for how marketers can move on from short-term hacks and utilize their full marketing funnel to gain and retain customers across any size business in any economic environment.Growth marketing is no longer just a short-term tactical approach suitable only for start-ups and SMEs looking for easy wins. Instead, it has become a real source of long-term sustainable business growth for any business, and a strategic approach that can deliver results regardless of economic environment. With marketers under pressure to consistently deliver growth in rapidly changing landscapes, this invaluable guide will provide a clear roadmap so that any marketer can develop a growth marketing strategy that delivers.Packed full of cutting-edge insights from companies like Fujifilm, GoPro, Twitch, Disney, Amazon Grocery, Tesla and American Express, Growth Marketing Strategy gives marketers practical ways to drive their business forward, moving beyond initial organic growth to a strategy that is both sustainable and resilient to changing market conditions. From exploring how to shift the mindset of the team to long-term investment and adaptability, to how your marketing team should be best structured and resourced within your organization to allow your growth marketing team to thrive, this book takes you from the fundamentals of growth marketing to how to apply it and adapt it to any challenge your business faces. Marketing 1020 lcc 0 0 ddc 0 0 TBS TBS 2025-04-08 0 HF5415 JIA B05894 2025-04-08 1 2025-04-08 1 4636 4636