01607nam a22002057a 4500 250514b |||||||| |||| 00| 0 eng d 9789063696115 tbs eng HM1196 S76 2021 Stones, Adam 25239 author Influence : powerful communications, positive change / Stones, Adam. Amsterdam, BIS Publishers, 2021. 224 pages : illustrations (color) ; 23 cm. When you want to change the world, how do you get the world on board? Influence is the communications playbook changemakers, entrepreneurs and aspiring leaders everywhere have been waiting for. The book uniquely guides you through the Five Traits of Influence, step by step. You will activate your purpose, identify your audiences, build your brand, construct a communications plan and master core skills. These skills cover behaviour change, body language, persuasive conversations, killer content, storytelling, writing craft, PR and TED-standard public speaking. Inside, you will find expert insights, practical tools and handy quick-reference summaries. Accompanying all this is your personal Influence Canvas, where you can plot your progress. Additional resources can also be freely downloaded from the book's website. Whether you are flying solo or want to build up a business or movement, Influence will become your go-to coach for leading positive change through powerful communications. Social influence 9234 Persuasion (Psychology) 4289 Communication 1216 lcc 0 0 lcc 0 0 TBS TBS 2025-05-14 0 HM1196 STO B05818 2025-05-14 1 2025-05-14 1 4664 4664