02524cam a2200289 i 4500 991107477774106196 20250516115011.0 240627s2025 maua b 001 0 eng 2024017259 9780262049436 (OCoLC)1433129758 (OCoLC)on1433129758 DLC eng rda DLC OCLCO IG# YDX eng pcc NK1520 .B49 2025 Bethune, Kevin G. author 25262 Nonlinear : navigating design with curiosity and conviction / Kevin G. Bethune ; forword by John Maeda. Cambridge, MA : The MIT Press, 2025. xiii, 226 pages : illustrations ; 21 cm. Simplicity : design, technology, business, life Includes bibliographical references and index. In Nonlinear, Kevin Bethune shows us that we can reject trodden paths of digital or physical product creation by taking advantage of a nonlinear approach. To unlock meaningful innovation that breeds new and novel outcomes, he writes, teams need to embark on a journey into the proverbial forest of ambiguity, the result of a rapidly converging, dynamic, and exponentially changing landscape. The journey is less about getting it right or wrong, and more about using the information we have at our disposal to understand our choices and unlock new learning. Nonlinear begins by taking the reader through Bethune’s professional zigs and zags. The author explains that while his interdisciplinary leaps were rare at the time he took them, these varied experiences unlocked perspectives about design and innovation that uniquely prepared him for our present moment and for the future. He then showcases the role of quantitative information to strategically frame and set boundary conditions for our creative exploration, and he highlights the role of qualitative insights to provide the substance necessary to begin crafting solutions that address unmet needs. The book also identifies accelerants (or flywheels) that will help readers as they reflect on their journey through the forest of ambiguity, with a specific emphasis on diversity, a key theme for Bethune, a Black man who has navigated new horizons. Readers will enjoy having the chance to customize the author’s perspectives and make them their own at both an individual and a team level. Design Social aspects 25263 Maeda, John writer of foreword 4126 lcc 0 0 lcc 0 0 TBS TBS 2025-05-16 1 NK1520 BET B05776 2026-05-06 2026-02-26 1 2025-05-16 1 4676 4676