01819nam a22002653i 4500 10638925 CaAEU m o d cr cn||||||||| 250425s2025 xx o ||||0 eng d 9781398619388 on1517395519 4194417 EBSCO CaONFJC eng CaONFJC rda AEU eng Faus, Ashley 25277 author Human-centered marketing : how to connect with audiences in the age of AI / Ashley Faus. First edition. London : Kogan Page, Limited, 2025. 240 pages : illustrations, charts (black and white) ; 23 cm. With the rise of AI, excess of distribution channels, and focus on tracking every touchpoint in order to drive revenue, consumer trust is at an all-time low. To restore trust, brands need to create delightful, seamless, and impactful journeys to connect with the humans behind the screen. Human-Centered Marketing introduces three frameworks to help mid-senior-level marketers find, connect with, and convert audiences. The book helps you map an audience journey that behaves like a playground instead of a linear funnel, evolve the approach to social media to go beyond conversations and instead facilitate and engage with the community and build thought leaders, to build trust and move your audience into the future. Each chapter includes practical advice to help seasoned marketers shift their strategy and offers tactical implementation recommendations. All chapters include real-world examples from companies like Adobe, HubSpot, and Edelman to demonstrate that this shift from the standard playbook actually works. Marketing 1020 Artificial Intelligence 14147 lcc 0 0 lcc 0 0 TBS TBS 2025-06-16 4 1 HF5415.1265 FAU B07529 2026-06-06 2026-04-22 2026-04-22 1 2025-06-16 1 4686 4686