01954nam a22002773i 450000100090000000300060000900600190001500700150003400800410004902000180009003500170010803700190012504000360014404100080018010000320018824500950022025000190031526000420033430000670037652010280044365000200147165000350149194200080152695201270153499900150166110638925CaAEUm     o  d        cr cn|||||||||250425s2025    xx      o     ||||0 eng d  a9781398619388  aon1517395519  a4194417bEBSCO  aCaONFJCbengcCaONFJCerdadAEU  aeng  aFaus, Ashley925277eauthor10aHuman-centered marketingb: how to connect with audiences in the age of AIc/ Ashley Faus.  aFirst edition.  aLondon :bKogan Page, Limited,c2025.  a240 pages :billustrations, charts (black and white) ;c23 cm.  aWith the rise of AI, excess of distribution channels, and focus on tracking every touchpoint in order to drive revenue, consumer trust is at an all-time low. To restore trust, brands need to create delightful, seamless, and impactful journeys to connect with the humans behind the screen.

Human-Centered Marketing introduces three frameworks to help mid-senior-level marketers find, connect with, and convert audiences. The book helps you map an audience journey that behaves like a playground instead of a linear funnel, evolve the approach to social media to go beyond conversations and instead facilitate and engage with the community and build thought leaders, to build trust and move your audience into the future.

Each chapter includes practical advice to help seasoned marketers shift their strategy and offers tactical implementation recommendations. All chapters include real-world examples from companies like Adobe, HubSpot, and Edelman to demonstrate that this shift from the standard playbook actually works. 0aMarketing91020 0aArtificial Intelligence914147  2lcc  00102lcc4070aTBSbTBSd2025-06-16l4m1oHF5415.1265 FAUpB07529q2026-06-06r2026-04-22s2026-04-22t1w2025-06-16y1  c4686d4686