<?xml version="1.0" encoding="UTF-8"?>
<record
    xmlns:xsi="http://www.w3.org/2001/XMLSchema-instance"
    xsi:schemaLocation="http://www.loc.gov/MARC21/slim http://www.loc.gov/standards/marcxml/schema/MARC21slim.xsd"
    xmlns="http://www.loc.gov/MARC21/slim">

  <leader>02506cam a2200337 i 4500</leader>
  <controlfield tag="001">991107315130606196</controlfield>
  <controlfield tag="005">20250616095215.0</controlfield>
  <controlfield tag="008">230502s2023    enkab    b    001 0 eng d</controlfield>
  <datafield tag="020" ind1=" " ind2=" ">
    <subfield code="a">9781529420265</subfield>
    <subfield code="q">paperback</subfield>
  </datafield>
  <datafield tag="020" ind1=" " ind2=" ">
    <subfield code="a">1529420261</subfield>
    <subfield code="q">paperback</subfield>
  </datafield>
  <datafield tag="020" ind1=" " ind2=" ">
    <subfield code="z">9781529420272</subfield>
    <subfield code="q">electronic publication</subfield>
  </datafield>
  <datafield tag="024" ind1="8" ind2=" ">
    <subfield code="a">40032024263</subfield>
  </datafield>
  <datafield tag="035" ind1=" " ind2=" ">
    <subfield code="a">(OCoLC)1379486831</subfield>
  </datafield>
  <datafield tag="035" ind1=" " ind2=" ">
    <subfield code="a">(OCoLC)on1379486831</subfield>
  </datafield>
  <datafield tag="040" ind1=" " ind2=" ">
    <subfield code="a">UKMGB</subfield>
    <subfield code="b">eng</subfield>
    <subfield code="e">rda</subfield>
    <subfield code="c">UKMGB</subfield>
    <subfield code="d">BDX</subfield>
    <subfield code="d">TOH</subfield>
    <subfield code="d">OCLCF</subfield>
    <subfield code="d">OCLCQ</subfield>
    <subfield code="d">CCS</subfield>
    <subfield code="d">OCLCO</subfield>
    <subfield code="d">YDX</subfield>
  </datafield>
  <datafield tag="041" ind1=" " ind2=" ">
    <subfield code="a">eng</subfield>
  </datafield>
  <datafield tag="050" ind1=" " ind2="4">
    <subfield code="a">QA76.9.U83</subfield>
    <subfield code="b">W45 2023</subfield>
  </datafield>
  <datafield tag="100" ind1=" " ind2=" ">
    <subfield code="a">Wells, Mark.</subfield>
    <subfield code="e">author.</subfield>
    <subfield code="9">24880</subfield>
  </datafield>
  <datafield tag="245" ind1="1" ind2="0">
    <subfield code="a">User experience design </subfield>
    <subfield code="b">: an introduction to creating interactive digital spaces </subfield>
    <subfield code="c">/ Mark Wells.</subfield>
  </datafield>
  <datafield tag="264" ind1=" " ind2="1">
    <subfield code="a">London :</subfield>
    <subfield code="b">Laurence King Student &amp; Professional,</subfield>
    <subfield code="c">[2023]</subfield>
  </datafield>
  <datafield tag="300" ind1=" " ind2=" ">
    <subfield code="a">160 pages :</subfield>
    <subfield code="b">illustrations (some color), maps ;</subfield>
    <subfield code="c">24 cm</subfield>
  </datafield>
  <datafield tag="504" ind1=" " ind2=" ">
    <subfield code="a">Includes bibliographical references and index.</subfield>
  </datafield>
  <datafield tag="505" ind1="0" ind2=" ">
    <subfield code="a">Design methods &#x2014;

Digital design methods &#x2014;

Understanding the client &#x2014;

Multiplatform space &#x2014;

Data collection &#x2014;

Data analysis &#x2014;

Presenting data visually &#x2014;

Understanding the user &#x2014;

User testing &#x2014;

Designing a digital interface &#x2014;

Structuring content &#x2014;

Visualizing your product.</subfield>
  </datafield>
  <datafield tag="520" ind1=" " ind2=" ">
    <subfield code="a">We all engage with digital user experience design and user interfaces every day - if you are reading this on an e-commerce platform then you are doing it right now. This is an invaluable introduction for designers and creatives on how to create successful digital environments for users.

The discipline of design is increasingly carried out in the virtual sphere, with a greater emphasis on user interaction and user experience than ever before. This book takes students through the crucial stages and skills that are needed for creating successful interactive digital environments, including:
Data collection,
User analysis,
Testing,
Creating valid content,
Design for different devices and platforms,
Prototyping and visualization.

Visual examples range from screen shots to diagrams and physical prototypes, while case studies featuring digital agencies and creatives from around the world show how they approach each project.</subfield>
  </datafield>
  <datafield tag="650" ind1=" " ind2="0">
    <subfield code="a">User-centered system design.</subfield>
    <subfield code="9">25395</subfield>
  </datafield>
  <datafield tag="650" ind1=" " ind2="0">
    <subfield code="a">User interfaces (Computer systems)</subfield>
    <subfield code="x">Design.</subfield>
  </datafield>
  <datafield tag="650" ind1=" " ind2="0">
    <subfield code="a">Web sites</subfield>
    <subfield code="x">Design.</subfield>
    <subfield code="9">7486</subfield>
  </datafield>
  <datafield tag="650" ind1=" " ind2="0">
    <subfield code="a">Human-computer interaction</subfield>
    <subfield code="v">Miscellanea</subfield>
    <subfield code="9">23784</subfield>
  </datafield>
  <datafield tag="650" ind1=" " ind2="0">
    <subfield code="a">Application software </subfield>
    <subfield code="x"> Development Management</subfield>
    <subfield code="9">11397</subfield>
  </datafield>
  <datafield tag="942" ind1=" " ind2=" ">
    <subfield code="2">lcc</subfield>
  </datafield>
  <datafield tag="952" ind1=" " ind2=" ">
    <subfield code="0">0</subfield>
    <subfield code="1">0</subfield>
    <subfield code="2">lcc</subfield>
    <subfield code="4">0</subfield>
    <subfield code="7">0</subfield>
    <subfield code="a">TBS</subfield>
    <subfield code="b">TBS</subfield>
    <subfield code="d">2025-06-12</subfield>
    <subfield code="l">0</subfield>
    <subfield code="o">QA76.9 WEL</subfield>
    <subfield code="p">B05734</subfield>
    <subfield code="r">2025-06-12</subfield>
    <subfield code="t">1</subfield>
    <subfield code="w">2025-06-12</subfield>
    <subfield code="y">1</subfield>
  </datafield>
  <datafield tag="999" ind1=" " ind2=" ">
    <subfield code="c">4720</subfield>
    <subfield code="d">4720</subfield>
  </datafield>
</record>
