Jackson, Stuart E., <br/><br/>
Predictable winners   : a handbook for developing, forecasting, and launching new products and services  
/ Stuart E. Jackson and Ilya Trakhtenberg. 
 - xiv, 303 pages  : illustrations 
<br/><br/>Use a systematic approach to beat the odds<br/>— Manage risks by evaluating multiple indicators of success<br/>— Avoid the seven behaviours that reduce the odds for many innovators<br/>— Look for what's broken, who's not being served, and how to leverage your strengths<br/>— Take advantage of direct market feedback and rapid prototypes<br/>— Embrace continuous upgrades and lean development for digital-led businesses<br/>— Move up the detect–analyse–act pyramid to enrich products using digital<br/>— Use a start-up mindset for breakthrough innovation in large companies<br/>— Build a business case to avoid the product graveyard<br/>— Size the prize and identify the customers you will win<br/>— Gather customer insights, not "voice of customer"<br/>— Never take market research at face value<br/>— Assume your competitors are at least as smart as you are<br/>— Price to unlock the full value of your innovation<br/>— Build a high-confidence revenue forecast<br/>— Create a bulletproof business case<br/>— Identify and lower the biggest barriers to adoption<br/>— Plan enough but not too much<br/>— Take the shortest path to value, not to market<br/>— Prime the organisation for a successful launch<br/>— Turn a single success into an enduring franchise<br/>— Make use of acquisitions and partnerships to accelerate innovation value<br/>— Embrace proven pathways for long lead-time innovation<br/>— Use incremental developments to complement<br/>— Turn gaps into strengths for start-ups and entrepreneurs. 
<br/><br/> "Consistent innovation success requires more than big breakthroughs. It requires a comprehensive approach to reducing risk at every step of the innovation journey--from concept development through commercial launch and beyond. Predictable Winners is a handbook of best practices for improving the odds of success at every step. Product leaders, innovation teams, and senior executives will find practical insights to improve R&D effectiveness and ROI--while delighting customers with a pipeline of compelling new products and services. Crucially, disciplined innovation practices lead to success rates well above industry benchmarks. The authors' comprehensive, systematic approach is covered step-by-step in 25 chapters on topics like assembling the right team, identifying innovation opportunities, conducting a disciplined, data-driven assessment of a new product's revenue potential, making wise investment decisions, and more. Predictable Winners also details how to use quantitative tools to disaggregate and reduce the distinct risks around competing product concepts, customer segments, channels, pricing, and launch planning. Finally, because not all breakthrough innovation comes from internal teams, the authors also explain advanced strategies for improving the odds of success: balancing organic innovation with external acquisitions or licensing"-- Provided by publisher. 
<br/><br/><label>ISBN: </label>9781503638853 
<br/><br/><label>Source: </label>31897360  Proquest Ebook Central 
<br/><br/><label>Subjects--Topical Terms: </label><br/>New products--Management<br/>Customer services--Management.<br/>Technological innovations--Management.
<br/><br/><label>LC Class. No.: </label>HF5415.153