02902nam a2200397 i 4500 991107219403806196 20251006120326.0 m o d cr |n||||||||| 210119r20212021enk ob 001 0 eng d 9781350332218 10.5040/9781350179639 doi (CKB)5670000000397993 (MiAaPQ)EBC7129769 (OCoLC)1238134327 (CaBNVSL)9781350179639 (CaBNVSL)BP9781350179639BC (Perlego)3772503 (EXLCZ)995670000000397993 YDX eng rda CaBNVSL CaBNVSL English e-uk--- TT505.B87 W47 2021eb Weston, Siân author 25469 Changing face of Burberry : Britishness, heritage, labour and consumption / Siân Weston. First edition. London [England] : Bloomsbury Publishing, 2021. 256 pages : illustrations , portraits (black and white) ; 24 cm. Includes bibliographical references and index. A one hundred-and-fifty year metamorphosis — A new rose and a move East — Surviving through British-ness — 'Good' and 'bad' consumers: the lost fight, and the fight back — The Đ13,00 handbag — Heritage, craft, and the global marketplace. Global fashion markets, particularly those aimed at prosperous millennial consumers in China, are in thrall to Burberry, and connect the company's output in the 21st century to a quintessential notion of British tradition. The Changing Face of Burberry examines how the company successfully built this sense of tradition and how it has retained and capitalized on it within contemporary consumer culture. Charting the company's modest beginnings in semi-rural Hampshire in 1856 when it primarily produced waxed smocks for agricultural workers, the book follows the ebbs and flows of its fortunes over its 150-year history, from creating garments for the early motorist, the gentleman officer, and the aristocratic adventurer, to its current status as global fashion brand. It also explores Burberry's more problematic associations, when the brand was sold in tourist souvenir stores and linked to 'chav' culture. Combining interviews and archive material, including close analysis of advertising campaigns from the late 19th to the 21st century, The Changing Face of Burberry provides an authoritative account of shifting forms of British identity, consumer culture and fashion production, and highlights the shift over two centuries from an era when garments were made by a single hand, through to a digitized and global marketplace. Burberry (Firm : London, England) 22915 Fashion designers Great Britain 26008 Fashion Great Britain History 23800 lcc 0 0 lcc 0 0 TBS TBS 2025-10-06 0 TT505 WES B07653 2025-10-06 1 2025-10-06 1 4749 4749